Work

Bliss Aesthetics — VP of Partnerships
2026 · Venture-backed healthcare marketplace

Grew the signed provider network roughly 50% in four months, from about 30 to 45+ contracted practices across five states, designing the acquisition strategy end to end. Sourced a platform integration and distribution partnership with the system of record for the market, brokered at the CEO level. Launched a second monetization channel sold into the existing partner base. Led the partnerships team through a company-wide restructure while holding 93% case acceptance across active providers.

Sendlane — Director of Operations
2023–2025 · $4M book of business · 25-person team · Four promotions

Built the managed services agency program end to end. Recruited, trained, and certified the implementation agencies, filmed the curriculum, wrote the certification exam, and designed the partner payout as a banded fee schedule tied to deal size so the economics held across a wide range of deal values. The program helped make partnerships the number one pipeline channel, with $5M+ in sourced ARR. Cut migration time from 120 to 60 days and time-to-value from 90+ days to 30. Scaled implementation capacity 7.5x through partner-led delivery. Reduced migration failure rates 73%. Launched AI-powered support holding 85 to 90% CSAT at sub-30-second first response. Designed a wholesale SMS pricing program that retained half of the at-risk book through a major pricing change, preserving roughly 20% of recurring revenue. Built and trained the LATAM team in Lima, Peru.

Carro — Founding Team / COO / Head of Partnerships
2015–2023 · Pre-product to 30,000+ brands

Led two major product pivots using Lean Startup methodology, from influencer marketplace to social discovery app to Shopify-integrated commerce platform. Built Shopify's first cross-store commerce network, a category Shopify later built natively into the platform. Scaled to 30,000+ brands and several million in partner GMV. Ran the agency and technology partner programs inside the Shopify ecosystem, where Carro operated as a Plus Certified App in the top 1% of apps. Closed strategic deals with NBC, Univision, and top-tier DTC brands. Designed end-to-end CX systems including sales enablement, onboarding, and success management.

Round Two Agency — Consulting
Creative marketing studio partnership. GTM strategy and channel development.

Extra Hours — Consulting
Social media and UGC operations advisory. Process design and team scaling.

Email: c@cadeproulx.com