Work

Carro — Founding Team / COO / Head of Partnerships
2015–2023 · 0 -> Series B+

Led two major product pivots using Lean Startup methodology—from influencer marketplace to social discovery app to Shopify-integrated commerce platform. Scaled to 30,000+ brands and several million in partner GMV. Built Shopify's first cross-store commerce network, now one of the largest in eCommerce globally. Closed strategic deals with NBC, Univision, and top-tier DTC brands. Designed end-to-end CX systems including sales enablement, onboarding, and success management.

Sendlane — Director of Operations / Head of Customer Success
2023–2024 · $4M Book of Business · 25-Person Team

Grew partnerships into the #1 pipeline channel, contributing $5M+ in sourced ARR. Cut onboarding time from 120 to 60 days and reduced time-to-value by 66%. Scaled implementation capacity 7.5x through a partner-led delivery model. Reduced migration failure rates by 73%. Launched AI-powered support infrastructure with 85–90% CSAT and sub-30-second first response times. Redesigned SMS pricing model, cutting customer costs by 50% and retaining 20% of at-risk recurring revenue. Built and trained LATAM team at Lima, Peru HQ.

LTV.ai — Head of Operations
2024 · Series A

Established customer success operations during critical scaling phase. Designed enterprise onboarding for brands including Fabletics and L Catterton portfolio companies. Architected agency partnership GTM strategy with tiered economic models and community-building initiatives.

Round Two Agency — Consulting
Creative marketing studio partnership. GTM strategy and channel development.

Extra Hours — Consulting
Social media and UGC operations advisory. Process design and team scaling.

Email: c@cadeproulx.com